How SpeedSize Transformed Stellar Equipment’s Online Presence with Cutting-Edge Media Optimization
100% Quality, 45x Faster, 93.1% Smaller Media Files
Stellar Equipment, an outdoor clothing brand known for its focus on design and quality, partnered with SpeedSize to improve its website performance. As a direct-to-consumer (DTC) brand, Stellar Equipment relies on a seamless online experience to reflect its values and provide customers with an engaging and visually stunning platform.
With SpeedSize’s AI-powered media optimization, the collaboration delivered exceptional results that enhanced Stellar Equipment’s website performance, thereby maintaining impeccable image and video quality while improving loading speeds.
The Challenge
As a design-driven outdoor clothing company, Stellar Equipment faced a challenge in balancing website performance with maintaining the high-quality visuals its brand is known for.
Website Performance Issues
Large image and video files slowed down page loading times across global regions, especially in markets with slower network speeds. These delays negatively impacted user experience, leading to higher bounce rates and lost sales opportunities.
Maintaining Visual Integrity
As a premium brand, compromising on image and video quality was not an option. Stellar Equipment needed a solution that preserved its visual standards while addressing performance issues.
Scaling Across Global Markets
With customers worldwide, ensuring consistently fast loading speeds across all regions was a significant challenge. The DTC nature of their business required a visually appealing, fast-loading website to provide an optimal customer experience and support their growth goals.
The Solution
SpeedSize’s AI-powered media optimization platform enhanced the brand’s website performance while retaining its high-quality visual content. Key actions included:
AI Media Optimization
SpeedSize compressed Stellar Equipment’s media files (images and videos) by an impressive 85-98% without sacrificing quality.
Seamless Integration
The SpeedSize team ensured a fast and smooth integration process, delivering exceptional professional assistance at every step.
Global Optimization
The platform’s advanced algorithms optimized Stellar Equipment’s website for faster loading speeds across all regions, ensuring a consistent customer experience worldwide.
The Results
The partnership between Stellar Equipment and SpeedSize delivered outstanding outcomes across all key metrics, including website speed, media file size reduction, and performance.
Enhanced Media Quality and Performance
- 100% Retention of Original Quality: SpeedSize preserved Stellar Equipment’s impeccable visual standards, ensuring that images and videos remained crisp and vibrant.
- 45x Faster Media Loading Times: Stellar Equipment’s images and videos now load 45 times faster, thereby reducing wait times for users.
Significant Size Reduction and Cost Savings
- 90.1% Smaller Images and Videos: SpeedSize achieved a substantial reduction in file sizes, optimizing media without compromising quality.
- 29.7 Terabytes of Monthly Delivery Saved: The reduction in file sizes led to massive bandwidth savings, reducing operational costs and environmental impact.
Improved Website Speed (Global Impact)
- Average global video loading times improved from 919ms to 31ms (a 96.6% improvement). Also, the Time to First Byte (TTFB) for videos decreased significantly.
- Average global image loading times dropped from 2,515ms to 9ms, with similarly reduced TTFB.
File Size Reduction for Key URLs
- Homepage file size reduced by 92.1% (from 250MB to 19.77MB).
- PLP (Product Listing Page) file size was reduced by 89.8% (from 86.83MB to 8.9MB).
- PDP (Product Detail Page) file size reduced by 88.4% (from 65.65MB to 7.63MB).
These optimizations resulted in a faster, more enjoyable browsing experience for customers and increased the website’s conversion potential.
SpeedSize Impact on Global Video Speed
SpeedSize Impact on Global Image Loading Speed
"At Stellar Equipment, maintaining the highest quality in our images and videos is important to showcasing our products. We faced a challenge in website performance and needed a solution to optimize performance and reduce loading times. A fast, yet visually appealing website is essential in the DTC business and as an outdoor clothing company with an unwavering focus on design and quality – our webpage must reflect our values. That's why we partnered with Speedsize, and the results have been nothing short of exceptional. Speedsize reduced the size of our images and videos by an impressive 85-98% while maintaining the impeccable quality our brand is known for. Not only did this improve our loading times, but the website performance increased by a substantial margin, giving our customers a smoother, faster experience. The integration process with Speedsize was fast and efficient. Their team provided professional assistance every step of the way, exceeding our expectations with their seamless execution and dedication to helping us achieve our goals. We couldn't be more satisfied with the service and results. Speedsize has truly elevated our online presence, and we highly recommend their services to anyone looking to enhance their website performance without compromising on quality.”
Wrapping Up
Stellar Equipment’s partnership with SpeedSize demonstrates how AI-driven media optimization can deliver remarkable improvements. By reducing media file sizes by over 90% across key pages, cutting loading times for images and videos to as little as 9ms, and saving an impressive 29.7 terabytes of monthly delivery, SpeedSize helped Stellar Equipment provide a lightning-fast, visually stunning experience to its global audience.
This transformation has empowered Stellar Equipment to maintain its high-end visual identity while enhancing user experience and operational efficiency.
Ready to achieve similar results? Partner with SpeedSize today to optimize your website performance, save bandwidth costs, and deliver exceptional customer experiences. Contact SpeedSize to get started!
