4 Proven Strategies for Getting More Black Friday Sales Using Videos

#1 Create Compelling Product Demos

Product demos give potential buyers a clear and immersive look at what your product can do, showing them exactly how it can solve their problems or enhance their lives.

These videos go beyond static images and text descriptions, thereby providing a visual, hands-on feel of your product. They allow customers to see the product in action, which can significantly boost confidence in their purchasing decisions.

Research shows that 96% of consumers say videos help them make buying decisions, with product demos often leading to higher conversion rates.

Here are tips for creating product demo videos:

• Highlight the most important features of your product and how it benefits the customer. Don’t overload the video with technical details; instead, focus on how the product solves a problem or improves the user’s experience. For instance, if you’re selling a kitchen gadget, show how it saves time in meal preparation and enhances efficiency rather than just listing its specifications.
• Attention spans are short, especially during the Black Friday shopping period. Hence, keep your demo video concise, ideally under 90 seconds. Focus on the product’s core functionality, and make the first few seconds count to grab attention.
• Invest in high-quality video production to ensure your product looks its best. Clear, sharp visuals combined with smooth camera movements help create a professional look that reflects positively on your brand.
• Every demo video should end with a clear and compelling call to action. Whether it’s prompting viewers to “Buy Now,” “Explore More Deals,” or “Add to Cart,” a CTA encourages shoppers to take the next step.
• Create a sense of urgency by reminding viewers that the Black Friday deal won’t last long.
• People want to see how the product works in real-life scenarios, so include footage of the product in action. This helps customers visualize themselves using the product and reinforces its practical value. For instance, if you’re selling a fitness tracker, show someone using it during a workout and how it tracks their progress in real-time.

#2 Highlight Limited-Time Offers with Countdown Videos

Countdown videos visually emphasize the scarcity of your offers. This makes customers more likely to act quickly to secure the deal. By incorporating a countdown timer, you create a tangible sense of time running out, which taps into the fear of missing out (FOMO).

Countdown videos are impactful for Black Friday because they appeal to the time-sensitive nature of the event. Shoppers are already expecting major discounts, but adding a countdown helps make those deals feel even more exclusive and fleeting.

Limited-time offers, when paired with visual cues like timers, can increase conversions by compelling viewers to make quicker purchasing decisions.

Here are best practices for creating countdown videos:

• Use bold typography and eye-catching visuals to make the countdown timer the focal point of the video. Ensure your offer is clearly stated, whether it’s a percentage off, free shipping, or a buy-one-get-one deal.
• Use dynamic animations or motion graphics to keep the countdown visually engaging. Simple ticking effects or flashing colors as the timer gets closer to zero can make the video more exciting.
• Whether your offer expires at midnight, within the next few hours, or as soon as inventory runs out, make sure the deadline is unmistakable. Create separate videos for different time slots throughout the day, each emphasizing a new deal or the nearing end of a current one.
• Direct your audience to take action immediately with clear CTAs like “Shop Now,” “Claim This Deal,” or “Don’t Miss Out.” Place these CTAs prominently in the video and link them directly to the product page to minimize friction in the purchasing process.

Countdown videos work exceptionally well across different platforms, including:

• Social media (Instagram, Facebook, TikTok)
• Website landing pages
• Email marketing

READ: How E-Commerce Businesses Can Maximize Sales With Videos

#3 Use User-Generated Content and Video Testimonials

User-generated content (UGC) and video testimonials are powerful tools that improve your Black Friday sales by building trust and creating social proof. Today’s consumers value authentic feedback from other shoppers more than any branded content, making video testimonials a critical part of your marketing strategy.

Video testimonials from satisfied customers offer credibility and provide firsthand experiences with your products. These real-life stories resonate with potential buyers because they showcase authentic experiences, helping to reduce any hesitation in making a purchase.

When a customer sees others expressing excitement and satisfaction with your products, it encourages them to trust your brand and follow suit.

This form of content is valuable for Black Friday. Shoppers are often bombarded with ads and promotions, and genuine reviews from real people can cut through the noise, offering a more reliable and relatable perspective.

In addition, seeing others use and recommend your product reinforces its value, thereby driving faster purchasing decisions during the limited-time sales window.

Here’s how to maximize the potential of UGC and video testimonials:

• Invite your customers to share their experiences with your products through videos. Encourage customers to submit their videos by offering incentives like discounts, and giveaways, or even feature their content on your social media platforms.
• Highlight customer video reviews on your website and social media to show potential buyers how your products have positively impacted real customers.
• Partner with influencers to create video testimonials to broaden your reach and amplify your message. Feature them in your email marketing, on product pages, and across your social media channels.

#4 Use Video Ads to Target Specific Audiences

Video ads are a powerful tool to capture attention, convey your message, and drive conversions, especially during Black Friday when competition is fierce. To maximize their effectiveness, target specific audiences with personalized and engaging content.

Here’s how to use video ads to boost your Black Friday sales:

Target the Right Audience Segments

During Black Friday, shoppers fall into different categories: those looking for deals on specific products, last-minute buyers, or early planners. Use audience data from platforms like Facebook, Instagram, and YouTube to create tailored ads for each group.

Segment your audience based on factors such as:

• Demographics (age, gender, location)
• Past purchase behavior and browsing activity
• Interests and preferences

Craft Short, Attention-Grabbing Video Ads

The key to effective video ads lies in grabbing attention quickly. Black Friday shoppers come across different content, so your video must stand out within the first few seconds.

Aim for short, compelling ads (10-30 seconds) that get straight to the point. Highlight limited-time offers, exclusive discounts, or best-selling products upfront.

Since mobile devices are the main platforms for most video consumption, design your ads with a mobile-first approach. Keep your visuals clean, text bold, and focus on a single message to avoid overwhelming the viewer.

Optimize for Different Platforms

Each social media platform has its style and best practices for video ads. Optimize your content accordingly to maximize engagement:

• Instagram and Facebook: Use square or vertical videos, include captions for sound-off viewers, and add a clear call-to-action (CTA).
• YouTube: Focus on skippable ads, and capture attention within the first 5 seconds. Make the offer prominent and use compelling visuals.
• TikTok: Use the platform’s quick, creative format to create fun, fast-paced ads that make your Black Friday deals entertaining.

Use Time-Sensitive CTAs

Since Black Friday is about urgency, include time-sensitive CTAs in your video ads. Phrases like “Shop Now,” “Limited Time Only,” or “Offer Ends Soon” create a sense of urgency and prompt viewers to take immediate action.

Pair this with countdown timers or flashing discounts to further emphasize the time-sensitive nature of the sale.