How AI Revamped Gorilla Wear’s Website
SpeedSize™ AI-Optimization Helps Brands Grow
50%
Reduction in Image File Size
With Superior Quality
9 hrs
image Load Time Saved
Average Each Month
4.5X
Faster Image LOADING
Minimized Image TTFB
127gB
CDN
Delivery Saved
Average Each Month
Since its inception in 1982 in the United States, Gorilla Wear has been more than just a brand; it's a passion ignited by the world of bodybuilding. For over four decades, Gorilla Wear has been a prominent fixture in the bodybuilding and fitness realm, standing as a testament to unwavering dedication and excellence. It focuses on creating high-quality, durable, and stylish activewear for both men and women and offers a wide range of products including apparel, accessories, and footwear.
The Challenge
HOW TO VISUALLY DELIVER HIGH-QUALITY images WITHOUT SLOW-LOADING
Gorilla Wear values its reputation for quality with customers and aims to make the online experience easy and enjoyable. They wanted to show off every detail of their top fitness apparel and products with sharp images, but soon discovered media loading issues. They sought a solution to keep high-quality images on their two websites (one on Shopify and another custom-built) that would not cause a slow user experience.
THE SOLUTION
AI MEDIA Optimization: ALL THE IMAGE Quality WITH NO HEAVY Files
By integrating the SpeedSize™ AI-media optimization platform, Gorilla Wear achieved remarkable results in enhancing each of their websites’ visual experience while improving performance metrics. By optimizing image size by 50% on average, they also reduced their CDN usage by a total of 127 gigabytes monthly. Gorilla Wear saved their online customers the frustration of slow media loading, avoiding what would have been ~9 hours in total loading time across both websites. The visual results are incredibly sharp and detailed, showing the strength and quality of the materials and construction. Since there’s no longer a second-thought about image weight, each product page provides the customer with multiple views and contexts of the products.
Colin Vleerbos
“Using the SpeedSize AI-media optimization has been a game-changer for us. It not only met our expectations but exceeded them with demonstrable improvements in loading speed and content quality. Even on our custom-made templates, the platform was easy to implement across our websites. As a marketeer, I highly recommend SpeedSize for anyone looking to enhance their digital performance.”
See Colin share his insights on our webinar:
"How to Gain a Competitive Edge on Black Friday"
