SpeedSize Boosts Cilo’s Media Load Time by 84x, Achieving a 91.93% Reduction in File Size Without Compromising Quality
Cilo, a leading online retailer of high-quality audio and video equipment, faced a common yet significant challenge—slow media load times, low-quality visuals, and a sluggish user experience.
Their website, which showcases products like speakers, headphones, amplifiers, and turntables, suffered from over-compressed images, slow image loading times, and a poor Google PageSpeed score, resulting in lost sales opportunities and a frustrating browsing experience.
Cilo needed a solution to deliver high-quality visuals while optimizing their website’s speed and overall performance. This is where SpeedSize came in, offering AI-powered media optimization tailored for performance-driven websites.
PROBLEM
Over-compressed Visuals, Slow Load Times, and Poor User Experience
Before implementing SpeedSize’s advanced AI optimization, Cilo struggled with several performance-related issues:
- Large Image and Video Files: The website’s images and videos were bulky, causing slower load times and impacting the overall browsing experience.
- Lower Quality Visuals: Despite the large file sizes, the images and videos displayed were over-compressed and lacked the clarity necessary for high-end products.
- Slow Time-to-First-Byte (TTFB): Image and video files took too long to load, leading to poor user engagement and higher bounce rates.
- Google PageSpeed Issues: Cilo’s Google PageSpeed score was affected by these media problems, further harming SEO and overall performance.
- Lack of Adaptive Media Delivery: Cilo was not equipped with automatic resizing or delivering media in different formats depending on the user’s device and browser.
- Slow Autoplay Videos: Product videos loaded slowly, creating a subpar user experience.
SOLUTION
Transforming Cilo's Media Performance with AI-Powered Optimization
Cilo chose SpeedSize to overcome these challenges, thanks to its AI-driven media optimization capabilities. By integrating SpeedSize’s advanced technology, Cilo was able to drastically improve its media handling and deliver a superior user experience.
- AI-Optimized Images and Videos: SpeedSize’s AI analyzed every pixel of Cilo’s media, eliminating unnecessary data and delivering high-resolution visuals at a fraction of the original file size.
- Faster Time-to-First-Byte (TTFB): SpeedSize’s CDN dramatically improved the TTFB for all images and videos, making media load times nearly instantaneous.
- 100% Original Visual Quality: Despite reducing the file size by over 91%, the visual quality remained pristine, retaining the sharpness and detail crucial for Cilo’s high-end product displays.
- Automatic Resizing and Format Delivery: SpeedSize’s Edge CDN automatically resized and delivered images and videos in the most suitable formats based on the user’s device, ensuring optimal performance across all platforms.
- Fast Autoplay Videos: Videos on the site now load instantly, allowing customers to view detailed product demos without delay quickly.
- Google PageSpeed Issues Resolved: Cilo’s PageSpeed score improved, thanks to faster media loading and efficient media handling, boosting SEO performance.
RESULTS
84x Faster Load Times and a 91.93% Reduction in Media File Sizes
After SpeedSize’s AI optimization was fully integrated, Cilo experienced measurable improvements that significantly impacted both website performance and user experience:
- 84x Faster Image & Video Loading: The website’s images and videos now load 84 times faster, ensuring customers can view products without delay.
- 91.93% Smaller Image & Video Size: Cilo’s media file sizes were reduced by over 91%, without sacrificing visual quality, contributing to faster load times and reduced server strain.
- 100% Original Quality: Despite the drastic reduction in file size, the visual quality of Cilo’s product images and videos remained completely intact, offering customers the best possible viewing experience.
"Working with SpeedSize has been a game-changer for Cilo.dk. Their advanced image-handling technology has significantly boosted our website speed, making it faster and more efficient. The ongoing meetings with their team have been invaluable, providing in-depth analyses that help us optimize functionality and performance. SpeedSize is not just a service provider; they are a true partner in our success."
Conclusion
Thanks to SpeedSize, Cilo’s website now performs better, with lightning-fast load times, optimized visuals, and seamless user experiences. With media files 91.93% smaller and 84x faster load times, Cilo is now equipped to better showcase its premium products to customers around the world.
Through SpeedSize’s partnership, Cilo has successfully improved its website’s functionality, performance, and speed, thereby securing its competitive edge in the digital marketplace.
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