Maya Delorez Achieves 5x Faster Website Speed with SpeedSize AI Optimization
Maya Delorez, an equestrian apparel brand known for its stylish and high-quality riding gear, experienced slow website performance due to large images and videos. With different visually appealing content meant to engage its audience, the brand needed help maintaining high image quality and fast loading times, impacting the overall customer experience.
To solve this, Maya Delorez partnered with SpeedSize to enhance its website’s performance while preserving media quality.
PROBLEM
Slow Load Times and Compromised Media Quality
Maya Delorez faced a significant challenge with its website’s media performance. While it could deliver high-quality visuals on social media and other channels, it was difficult to maintain the same standard on its website. The large images and video files slowed down website performance, causing delays in loading times, which hurt media quality and user experience.
The main issues were:
- Slow Load Times: High-quality images and videos caused long delays in the “Waiting for server response” and “Content Download” stages, resulting in poor user experience.
- Compromised Media Quality: To improve website performance, Maya Delorez had to reduce the quality of its visuals, which diluted the impact of its brand and product messaging.
SOLUTION
Transforming Media Quality and Website Performance with AI-Powered Optimization
SpeedSize’s technology analyzes media down to the pixel, optimizing it to preserve human-perceivable quality while significantly reducing file size. This allowed Maya Delorez to maintain high-quality images and videos on the website without negatively affecting performance.
SpeedSize integrated into Maya Delorez’s workflow, delivering:
- AI-Powered Media Optimization: SpeedSize reduced file sizes by up to 90% while maintaining the media’s original visual quality.
- Faster Website Performance: SpeedSize ensured faster loading times by minimizing data-heavy elements, enhancing the user experience.
RESULTS
5x Faster Website Speed Boosts User Experience
The implementation of SpeedSize’s AI media optimization technology significantly improved Maya Delorez’s website performance and media quality.
Performance Improvements
- Before: A typical page on the Maya Delorez website had a total load time of 170.67 ms, with 90.76 ms spent waiting for the server response and 70.30 ms spent downloading content. These delays affected user experience and led to a slower website.
- After: Following SpeedSize’s optimization, the total load time improved to 19.46 ms. The “Waiting for server response” was reduced to 13.10 ms, while the “Content Download” stage dropped to just 2.75 ms.
Media Quality
The images and videos on the website retained their original, high-resolution standards, with no visible degradation, despite the drastic reduction in file sizes.
At Maya Delorez, images and videos are incredibly important, and we put a lot of effort into producing inspiring content that can convey the brand to the customer, as well as specific product details. We have faced significant challenges with images and videos on the website since the material we produced could not maintain the same high quality on the website as in other channels because it impacted the website performance negatively. We are very satisfied with SpeedSize, which has solved this problem for us, and it's fantastic to see how much better quality our images and videos have now without affecting the website performance.
Conclusion
SpeedSize provided Maya Delorez with a seamless solution to their media and performance challenges. By optimizing image and video file sizes without affecting the original quality, SpeedSize helped Maya Delorez maintain its visual identity across all platforms while ensuring a fast and efficient website experience. The partnership signifies how innovative technology can transform a brand’s digital presence, thereby elevating performance and customer satisfaction.
Don’t let slow media hold your brand back. Contact us today to unlock faster load times and enhanced customer experience.
