How SpeedSize Made Allbirds Korea’s Shopify 7x Faster Globally
Optimize Without Compromise: 100% Quality, 7x Global Speed, 55% Smaller Files
Allbirds Korea, a Shopify store that sells sustainable footwear and apparel, faced challenges with slow page load times on their store. This impacted user experience and harmed conversion rates. To address these issues and improve their Shopify site performance, Allbirds Korea turned to SpeedSize. This case study details how SpeedSize improved key metrics such as Time to First Byte (TTFB), Largest Contentful Paint (LCP), media quality, video load speeds, and file size reduction, all while contributing to Allbirds' sustainability goals through reduced data transfer.
PROBLEM
Slow Videos and Low-Quality Images
With a global presence, Allbirds Korea needed its Shopify store to deliver a fast and seamless experience to retain customers and maintain SEO rankings. The store struggled with slow videos and low-quality Shopify images. These led to a poor browsing experience.
SOLUTION
SpeedSize’s AI-Powered Optimization
SpeedSize implemented its AI technology to optimize Allbirds Korea’s media assets.
SpeedSize’s AI media optimization enhances visual quality by analyzing media at the pixel level, using neuroscience to remove unnecessary data while maintaining sharpness and clarity.
It makes pixel-perfect adjustments to improve colors and contrast, customizes delivery for each device, and significantly reduces file sizes.
RESULTS
Faster Shopify Load Times and Improved Performance
SpeedSize improved image and video quality by optimizing media files. The optimization reduced image and video sizes by up to 55%, thereby preserving the original 100% visual quality.
In addition, SpeedSize improved key performance metrics like Time To First Byte (TTFB) of images and videos and Largest Contentful Paint (LCP), resulting in faster page loads while saving over 422 GB of data monthly.
- TTFB improved, reducing the time it takes for the Shopify server to respond.
- Google LCP reduced to 1.8 seconds, improving Allbirds Korea’s SEO.
- Videos load faster than images, within ~15ms, thereby improving user interaction.
- Media file sizes reduced by 55%, boosting page load speeds.
- Data transfer reduced, thereby helping Allbirds Korea reduce its carbon footprint.
- Original visual quality was maintained by 100%, even though file sizes were reduced by 55% and videos loaded faster.
Comparing Shopify Performance Across Korea, Canada, USA
Allbirds Korea (with SpeedSize)
The Shopify site in Korea, optimized by SpeedSize, loads images 2 seconds faster than text, resulting in lightning-fast performance, improved user engagement, and higher SEO rankings.
Allbirds Canada (without SpeedSize)
The Canadian Shopify store struggles with slow image loading. Google PageSpeed shows that images load so slowly they are often not visible when measured, negatively affecting user experience and SEO.
Allbirds USA (without SpeedSize)
Although better than Canada, the USA site still experience delays, with images loading 2 seconds after the rest of the page, disrupting user engagement.
IMPACT OF SPEEDSIZE OPTIMIZATION ON ALLBIRDS KOREA’S IMAGE AND VIDEO LOADING SPEED
The images above show SpeedSize’s AI media optimization improving website speed. Before optimization, media loading took 229.88 ms with a file size of 67KB. After SpeedSize’s optimization, the loading time dropped to 27.62 ms, and the file size reduced to 34KB while maintaining high quality. This highlights SpeedSize’s ability to improve website speed and user experience by reducing file sizes and load times.
IMPACT OF SPEEDSIZE OPTIMIZATION ON ALLBIRDS KOREA’S CORE WEB VITALS
The Core Web Vitals report for Allbirds Korea shows an improved LCP of 1.8 seconds, which is within the optimal range for fast page loading. SpeedSize’s AI media optimization helped achieve this by compressing media files without losing quality. This allowed the largest elements to load faster, thereby improving the LCP and site performance.
Conclusion
The collaboration between SpeedSize and Allbirds Korea delivered outstanding results. By optimizing media files, SpeedSize reduced image and video sizes by up to 55%, while maintaining 100% of the original visual quality. Key performance metrics, such as Time To First Byte (TTFB) and Largest Contentful Paint (LCP) also improved, with LCP reduced to 1.8 seconds, thereby improving SEO and page load speeds.
In addition, videos now load faster than images, within ~15ms, improving user interaction and experience. The optimization also saved over 422 GB of data monthly and helped Allbirds Korea reduce its carbon footprint through more efficient data transfer.
Ready to improve your site’s performance while maintaining visual quality? Contact SpeedSize today to learn how our AI-driven optimization can transform your digital experience.
