How Mylee Boosted Image and Video Load Speed by 11x with SpeedSize’s AI-Driven Media Optimization
100% Quality, 11x Global Speed, 80.9% Smaller Files
Mylee, a prominent Shopify store, specializes in providing high-quality nail care and beauty products to customers worldwide. Known for its visually engaging product displays, Mylee relies on high-resolution images and videos to highlight the unique features and benefits of its products.
However, with the need to showcase top-tier visuals, Mylee faced challenges maintaining fast website loading speeds. In this case study, we explore how Mylee partnered with SpeedSize to tackle these issues head-on, implementing advanced media optimization techniques to enhance loading speed while retaining media quality.
PROBLEM
Mylee faced a challenge common to Shopify retailers: balancing high-quality media with fast loading times. As a beauty brand, Mylee relied heavily on high-resolution images and videos to showcase its products effectively.
However, these media assets often led to slow loading speeds. This had a negative impact on user experience and customer engagement. Mylee needed a solution to preserve high-quality visuals while optimizing media for faster load speeds to enhance site performance and boost customer engagement.
SOLUTION
SpeedSize implemented its advanced AI-powered media optimization technology to address Mylee’s media loading issues. By analyzing each media file pixel-by-pixel, SpeedSize identified and removed unnecessary data invisible to the human eye.
SpeedSize designed a solution for Mylee that included optimized images and videos across multiple devices and browsers, ensuring faster global loading times. This process reduced the size of media files and delivered a lighter load to the website without compromising the quality of images and videos.
The SpeedSize solution worked as follows:
- AI Analysis: The AI examined each media file at a granular level and retained only essential data.
- Custom Transformations: Optimized versions of Mylee’s media assets were tailored for different devices and browsers, allowing for faster loading experiences across platforms.
- 100% Quality Retention: Despite the compression, SpeedSize maintained the original visual quality. As a result, Mylee’s products were displayed accurately and attractively.
RESULTS
With SpeedSize’s optimization, Mylee experienced a remarkable improvement in media loading speeds:
- Enhanced Loading Speed: Mylee’s website media now loads significantly faster, offering users a smoother, more responsive browsing experience. This improvement in loading speed was observed across all devices and global regions.
- File Size Reduction: SpeedSize achieved an average size reduction of up to 90% for images and videos without compromising quality. This reduced bandwidth usage and allowed Mylee to serve high-resolution images with minimal data load.
- Increase in User Engagement: Faster load times resulted in reduced bounce rates and increased time on site, as users could seamlessly browse through Mylee’s product offerings without delay.
Impact of SpeedSize on Mylee’s Global TTFB and Global Loading Times
The table below reveals an improvement in website performance with SpeedSize. Without SpeedSize, TTFB (Time to First Byte) ranges between 22 milliseconds and 45 milliseconds, while loading times vary from 22 milliseconds to 46 milliseconds. After SpeedSize is applied, TTFB is reduced to between 6 milliseconds and 17 milliseconds, and loading times also drop to a range of 6 milliseconds to 17 milliseconds.
The increase in performance is notable in certain regions. For example, in Europe (Ireland), the loading time is reduced from 41 milliseconds to 6 milliseconds, which represents a reduction of over 85%. Similarly, in the Asia Pacific (Singapore), the loading time decreases from 39 milliseconds to 7 milliseconds, an improvement of more than 82%. These reductions are consistent across all regions, with SpeedSize delivering loading time improvements of between 75% and 85%.
SpeedSize also ensures a more consistent performance globally. Previously, there was significant variability in loading times and TTFB across different regions, with some areas experiencing slower speeds. After SpeedSize optimization, both metrics show minimal variability, offering a uniform and fast-loading experience regardless of location. This consistency is important for businesses targeting international audiences since it eliminates regional disparities in user experience.
Impact of SpeedSize’s Solution on Mylee’s LCP Data
The LCP line starts in the “Poor” range (indicated in red) throughout early April, showing high LCP values that indicate slower loading times for key content on the site.
From mid-April onward, there is a gradual downward trend in LCP values, with occasional spikes, until early May when LCP performance significantly stabilizes. By mid-May, the LCP line reaches and remains in the “Good” range (indicated in yellow), showing a notable improvement in loading speed for Mylee’s key content due to SpeedSize’s media optimization.
The shift from “Poor” to “Good” LCP performance signifies a transformation in website efficiency. This enhances user engagement and SEO, and positions Mylee for growth and increased competitiveness in the online beauty market.
Conclusion
SpeedSize’s cutting-edge technology enabled Mylee to overcome its media-related loading challenges, thereby optimizing user experience and operational efficiency. The significant reduction in media size (80.9% smaller images and video size), coupled with global improvements in loading speeds (11x faster images and video loading), positioned Mylee to better serve its online audience, ultimately contributing to improved engagement metrics.
Ready to boost your Shopify store speed and user experience? Contact us today to schedule a consultation and see how our AI-powered media optimization can benefit your business.
