How SpeedSize Optimized Never Fully Dressed for a Flawless Online Experience
SpeedSize™ AI-Optimization Helps Brands Grow
Considering how important online user experience is, Never Fully Dressed, a leading London-based fashion brand sought to enhance its website performance to better serve its audience. Known for its bold designs and inclusive approach, Never Fully Dressed required a solution that would not only speed up its website but also maintain the quality and visual appeal of its rich media content. SpeedSize stepped in with its cutting-edge AI media optimization technology, delivering remarkable results that transformed the brand's online presence.
THE CHALLENGE
Never Fully Dressed prides itself on offering a vibrant and visually appealing online shopping experience. However, their website, filled with high-resolution images showcasing their bold prints and colourful designs, was experiencing slow loading times. This resulted in:
- Impatient visitors bouncing off the site before seeing the latest collections.
- Slower loading times directly impact conversion rates.
- Search engines penalise slow websites, pushing Never Fully Dressed down search rankings.
As a result, the brand needed a solution that could:
- Reduce media file sizes without compromising on quality.
- Ensure fast loading times across all devices and browsers.
- Improve overall user experience to boost engagement and sales.
the speedsize SOLUTION
SpeedSize used its advanced AI technology to analyze each media file at the pixel level. The technology identified and eliminated data that the human brain cannot perceive. This resulted in significantly smaller file sizes without sacrificing the quality of the images and videos.
Also, SpeedSize’s platform auto-delivered the optimized media variations for each specific device and browser. As a result, the media files load quickly regardless of the user’s device or browser. This optimization provided a seamless browsing experience, reduced bounce rates, and improved user satisfaction.
Furthermore, faster loading times led to a significant improvement in user experience. Customers were able to browse the website more easily, view product details quickly, and make faster purchasing decisions.
RESULTS
SpeedSize’s AI media optimization for Never Fully Dressed reduced media file sizes without compromising quality, leading to faster loading times across all devices and browsers.
This provided a seamless and engaging user experience, allowing customers to browse, view, and purchase products more efficiently. As a result, Never Fully Dressed saw increased customer engagement, thereby improving business performance.
Conclusion
SpeedSize’s AI-powered media optimization has proven to be a winning formula for Never Fully Dressed. By improving loading times and user experience without sacrificing media quality, SpeedSize helped Never Fully Dressed to effectively showcase their bold designs. This created a more engaging and efficient online shopping experience, leading to happier customers and a thriving business.
SOPHIE DRAKE
Our brand thrives on visual storytelling. We knew site speed was an issue, but we couldn’t afford to compromise on the quality of our imagery. SpeedSize's AI media optimization technology was a game-changer. Not only did they make our images and video significantly smaller, but they also preserved the vibrant, eclectic essence of our designs. Our site loads quickly, and we've seen an increase in customer engagement.
