How SpeedSize Transformed Clarendon Fine Art’s Website Performance and Made it 2.5X Faster
SpeedSize, an AI media optimization platform, optimizes media files by analyzing each pixel, removing unperceivable data, and delivering perfectly optimized variations for each device and browser. This case study explores how SpeedSize’s services improved the performance metrics and user engagement for Clarendon Fine Art.
PROBLEM
SLOW-LOADING WEBSITE WITH AVERAGE LOADING SPEED BETWEEN 4 AND 5 SECONDS
Clarendon Fine Art, a Shopify website that contains the world’s largest group of art galleries, faced significant challenges with their website’s loading speed. The visual richness of the site, essential for showcasing high-quality artwork, was causing slow load times, negatively impacting user experience and engagement.
Initially, the website’s average load speed was hovering around 4 to 5 seconds, which was unsatisfactory for the gallery’s discerning audience. As a result, they were failing Google’s Core Web Vitals.
The gallery needed a robust solution to maintain image quality while improving loading times and web performance.
SOLUTION
AI OPTIMIZATION OF MEDIA FILES
To address these challenges, Clarendon Fine Art integrated SpeedSize, an AI-driven media optimization platform. SpeedSize optimizes media files by analyzing each pixel, eliminating unnecessary data, and delivering the perfect variation for each device and browser. This ensures that media files are significantly smaller and load almost instantly, without compromising quality.
In addition, SpeedSize’s team of specialists assisted with code optimization using their significant expertise in speed optimization
IMPLEMENTATION
SPEEDSIZE™ AI-OPTIMIZED MEDIA TRANSFORMS USER EXPERIENCE
- Rapid Integration: From initial contact to going live took just four days, with the actual implementation on their Shopify site taking about 20 minutes and requiring no technical work from the client.
- Media Optimization: SpeedSize optimized all media files, reducing their size while maintaining the high quality needed for an art gallery.
- High-Quality Imagery: Despite the substantial reduction in file sizes, the quality of the gallery’s imagery was preserved, ensuring that the rich content expected by their customers was maintained.
- Enhanced User Experience: The optimized website now delivers a faster and smoother user experience, without losing content or user experience.
- Improvement in LCP: The LCP metric improved after implementation. From an initial average of 4-5 seconds, LCP reduced consistently over the following weeks. By early June, the LCP metric achieved an optimal value of 1.87 seconds. As a result, they passed Google’s Core We Vitals and was categorized as “Good” according to web performance standards. This improved SEO traffic and shoppers’ buying experience.
Nick Raymond
"SpeedSize has been a tremendous addition to our website. From initial contact to going live took just four days, with no technical work required and the implementation took about 20 minutes to our Shopify site. As an art gallery, maintaining the quality of our imagery is crucial. SpeedSize has excelled in preserving image quality while significantly reducing file sizes, optimizing formats, and enhancing delivery efficiency. Beyond the tool, the SpeedSize team has provided regular consultative calls, offering advice on further speed optimization and performance improvements, and collectively there has been a huge performance benefit. Our average load speed has dropped from approximately 4.5 seconds to 1.7 seconds, all while maintaining the rich content our customers expect and no loss of content or experience to our clients. We are thrilled with these results. Thank you to the SpeedSize team for your outstanding work."
Conclusion
SpeedSize’s AI media optimization platform played an important role in transforming Clarendon Fine Art’s website performance. The significant reduction in load speed from approximately 4.5 to seconds 1.7 seconds and the improvement in LCP from 4 – 5 seconds to 1.87 seconds show the effectiveness of SpeedSize’s technology. As a result, the Shopify website now performs more than 2.5 times faster.
Want to get similar results? Contact SpeedSize to get started.
