SpeedSize Cut Joe Merino’s Media Sizes by 62% and Accelerated Media Loading Times by 31x
Joe Merino, a Dutch brand known for its luxurious merino wool clothing, prides itself on delivering exceptional quality and comfort to its customers.
However, behind their sleek online store lay a challenge many e-commerce businesses face: balancing visually rich content with fast website performance. High-quality images and videos are important for showcasing the brand’s premium products, but they were slowing down the site and creating inconsistent user experiences worldwide.
This case study reveals how SpeedSize improved Joe Merino’s website performance, thereby delivering fast loading times and cutting media sizes while preserving the brand’s visual quality.
CHALLENGES
As a luxury brand showcasing high-quality visuals, they faced challenges balancing their website’s performance with maintaining their visual standards. Here are the main obstacles they encountered:
- Slow Loading Times: Joe Merino’s website featured high-quality images and videos to showcase the premium quality of its products. However, these media files increased loading times, especially in regions like Asia Pacific and North America.
- High Media File Sizes: The large size of images and videos consumed excessive bandwidth and storage, driving up operational costs.
- Global Performance Variability: While loading times in Europe were relatively better, users in regions like Asia Pacific (Sydney: 334 ms) and US West (California: 185 ms) experienced delays, impacting customer satisfaction and conversions.
- Maintaining Visual Quality: As a premium brand, Joe Merino could not compromise on the visual representation of its products, making traditional compression methods unsuitable.
SOLUTION
SpeedSize implemented its cutting-edge AI technology to optimize Joe Merino’s media assets at a granular level. The platform analyzed each media file pixel by pixel, identifying and removing data imperceptible to the human eye while preserving the original visual quality.
The main features of the solution included:
- Advanced AI Optimization: SpeedSize reduced the size of images and videos by an average of 62.6% without compromising their quality.
- Device-Specific Optimization: The platform delivered customized media variations optimized for specific devices and browsers, ensuring seamless performance across all user touchpoints.
- Real-Time Delivery: By integrating SpeedSize’s solution, Joe Merino’s media files were instantly resized and optimized for each user’s needs, thereby reducing loading times.
IMPLEMENTATION
The implementation process was smooth and efficient; it required minimal technical involvement from Joe Merino’s team. Here are the steps involved in integrating SpeedSize into Joe Merino’s existing infrastructure:
- SpeedSize conducted an initial audit of Joe Merino’s website to identify performance bottlenecks and optimization opportunities.
- The AI solution was integrated into Joe
- Merino’s website, automating the media optimization process.
- Rigorous testing was performed to ensure that the optimized media retained its visual integrity and that website performance improved across all regions.
- The fully optimized website was launched globally, offering a vastly improved experience for Joe Merino’s customers.
RESULTS
The collaboration yielded remarkable results, significantly boosting JoeMerino’s website performance and user experience:
Reduction in Loading Times:
- Average Time to First Byte (TTFB) dropped to 7 ms globally.
- Loading times improved from 334 ms to 7 ms for Asia Pacific (Sydney), from 185 ms to 7 ms for US West (California), and from 93 ms to 6 ms for Europe (Paris).
Media Size Reduction:
- HomePage: 63.2% reduction (16.24 MB to 5.98 MB).
- Product Listing Page (PLP): 60% reduction (4.65 MB to 1.86 MB).
- Product Detail Page (PDP): 64.5% reduction (6.39 MB to 2.27 MB).
Enhanced Global User Experience:
- 31x faster image and video loading times.
- Consistent performance across all devices and regions.
- 100% original visual quality retained, ensuring JoeMerino’s premium brand identity remained intact.
Cost Savings:
- 3.2 TB of monthly data delivery saved, reducing bandwidth and storage costs.
As shown in the images above, SpeedSize’s AI media optimization improved Joe Merino’s website performance by reducing file sizes. The first product image was reduced from 137KB to 38.5KB (a 71.9% decrease), the second image shrank from 477KB to 13.8KB (an impressive 97.1% reduction), while the third image was optimized from 58.6KB to 22.4KB (a 61.8% decrease). These optimizations enhance site speed by minimizing the amount of data that needs to be loaded, leading to faster page load times and improved user experience.
SpeedSize Impact on TTFB and Global Loading Time
SpeedSize played an important role in dramatically improving website performance, as evidenced by the table above comparing Joemerino.com (without SpeedSize) and SpeedSize-optimized results. The two key performance indicators, Time to First Byte (TTFB) and Loading Time, demonstrate SpeedSize’s ability to optimize media for faster load times and enhanced user experience.
Here are the main takeaways from the results:
Drastic Reduction in Loading Time
- Across all tested locations, SpeedSize reduced loading times to as low as 5–11 milliseconds, compared to Joemerino.com, which experienced much slower speeds, ranging from 32ms to 334ms.
- This means that SpeedSize helps websites load instantly, thereby eliminating delays that cause users to leave.
Superior TTFB Performance
- SpeedSize improved Time to First Byte (TTFB) across all global locations, ensuring a near-instant response from the server.
- For example, in Paris, TTFB was cut from 93ms to just 5ms, and in Sydney, it went from 334ms to 6ms.
Consistent Performance Across the Globe
- Traditional websites struggle with speed inconsistencies based on user location, but SpeedSize eliminates these disparities, ensuring fast loading no matter where visitors are.
Why This Matters for Your Business
- Increase Conversions and Sales: Faster websites reduce bounce rates and keep customers engaged, leading to higher conversion rates.
- Improve SEO and Rankings: Google prioritizes fast-loading sites, meaning SpeedSize helps improve search engine visibility.
- Enhance User Experience: A seamless browsing experience keeps users satisfied and loyal to your brand.
- Boost Global Reach: Your website will perform equally well for your customers wherever they are, thereby ensuring no one experiences slow load times.
At Joe Merino, we're very happy with the SpeedSize tool. Integration process was quick and straightforward, and the tool consistently delivers measurable results. We’ve seen improvements in our Core Web Vitals and faster loading times, while maintaining high quality of our visual content. What also stands is the support from the SpeedSize team. They’ve been incredibly responsive and proactive, ensuring we’re getting the most from their platform. Their help has made the entire process smooth and efficient. We’re very happy with SpeedSize and would definitely recommend it to anyone looking for an effective and hassle-free way to optimize their visual content and/or the loading time of their website.
Wrapping Up
Through SpeedSize’s innovative AI-driven solution, JoeMerino achieved outstanding results, including a 62.6% average reduction in media sizes, 31x faster loading times, and consistent performance across all regions. Customers worldwide now enjoy a seamless shopping experience without compromising visual quality.
By saving 3.2 TB in monthly data delivery and cutting operational costs, JoeMerino also gained significant financial benefits while staying environmentally conscious.
Want to get similar results? Partner with SpeedSize today and boost your website’s performance and user experience.
