How MiaDonna Achieved 10x Faster Global Loading Speeds with SpeedSize
100% Quality, 10x Faster, 85.2% Smaller Media Files
At MiaDonna, every piece of jewelry tells a story of love, commitment, and sustainability. Known for its stunning, conflict-free engagement rings, MiaDonna is dedicated to providing customers with an exceptional shopping experience.
However, as their business grew and their customer base expanded globally, their visually rich website (designed to highlight the details of their jewelry) struggled to keep up.
Pages were slow, especially for customers in regions like Europe and Asia-Pacific. Potential buyers, excited to explore MiaDonna’s unique collections, were left frustrated by delays, with some abandoning the site before making a purchase.
MiaDonna knew something had to change. Their website needed to be as fast and flawless as the jewelry they offered. However, the question was how to achieve this without sacrificing the visual quality that customers had come to expect.
That’s when they discovered SpeedSize, a cutting-edge AI media optimization platform. SpeedSize had a reputation for transforming website performance while preserving the visual brilliance of high-quality media.
CHALLENGES
As a business operating in the competitive e-commerce industry, MiaDonna encountered several challenges:
Slow Page Load Times
Customers from different regions reported slow page loading, which impacted browsing experience and conversion rates. For example, in Europe (Stockholm), loading times averaged 208 milliseconds, far higher than the optimal range.
High Page Weights
MiaDonna’s visually rich website featured high-quality images of products, leading to large page sizes. For instance,
- The Product Listing Page (PLP) for “Lab-Grown Diamond Jewelry” weighed 132.4 MB.
- The Product Detail Page (PDP) for specific products exceeded 28 MB.
This created difficulties for users on slower internet connections or mobile devices.
Global Accessibility Issues
With customers across regions such as Asia-Pacific, Europe, and the Americas, MiaDonna needed a solution to ensure consistent performance globally.
SOLUTION
To address these challenges, MiaDonna partnered with SpeedSize, an AI-driven media optimization platform. SpeedSize’s unique approach to analyzing and compressing media files provided the ideal solution, focusing on:
AI-Powered Media Compression
SpeedSize’s AI analyzed each media file at the pixel level, thereby eliminating data imperceptible to the human eye. This allowed for reductions in file sizes without compromising visual quality.
Global Content Delivery Optimization
SpeedSize’s solution ensured faster time-to-first-byte (TTFB) and loading times across all major geographic locations, ensuring a seamless experience for users worldwide.
Automatic Optimization and Delivery
The platform automatically tailored optimized versions of MiaDonna’s media for each device and browser, ensuring consistency and efficiency.
IMPLEMENTATION
SpeedSize implemented its AI media optimization technology in the following steps:
Audit and Analysis
The team performed a detailed audit of MiaDonna’s website to identify high-impact areas for optimization. Product pages and listing pages were prioritized for their contribution to user engagement and sales.
Media Optimization
SpeedSize’s AI processed all media assets, compressing file sizes while preserving the quality of MiaDonna’s product images.
Deployment and Testing
The optimized media files were integrated into MiaDonna’s website through a seamless process. Thorough testing ensured compatibility with all devices, browsers, and global regions.
Continuous Monitoring
SpeedSize provided ongoing support and monitoring to ensure consistent performance and adaptability to future needs.
RESULTS
The partnership with SpeedSize yielded exceptional results that transformed MiaDonna’s website performance across several metrics:
Improved Loading Times
Website loading times improved drastically across all regions, as shown in these examples:
- Europe (Stockholm): Reduced from 208 ms to 49 ms.
- Asia-Pacific (Sydney): Improved from 74 ms to 8 ms.
- US West (California): Loading times dropped from 90 ms to 19 ms.
Significant Page Weight Reduction
SpeedSize reduced page sizes by up to 98.8%, thereby enhancing usability and accessibility:
- PLP for “Lab-Grown Diamond Jewelry” decreased from 132.4 MB to 1.64 MB.
- PLP for “All Gifts” dropped from 39.81 MB to 1.47 MB.
- PDP for “Vertical Radiant Eternity Ring” decreased from 28.17 MB to 11.1 MB.
Global Accessibility
The optimized website now delivers consistently fast loading times, regardless of the user’s location or device.
SpeedSize Impact on Loading Time
The table above compares website performance metrics for Miadonna.com before and after integrating SpeedSize’s AI media optimization technology. The key metrics measured are:
- Time to First Byte (TTFB): The time taken for the first response from the server.
- Loading Time: The total time required for the page to load, including images and other media fully.
The main results obtained (as shown in the table) include:
Up to a 90% Decrease in Loading Time
Before SpeedSize, Miadonna.com’s loading time ranged from 74ms to 289ms, with Europe (Stockholm) being the slowest at 289ms. With SpeedSize, loading times plummeted to as low as 2.5ms (South America), 8ms (Sydney), and 13ms (Canada).
This means users experience near-instant media loading, thereby reducing bounce rates and improving engagement.
Global Consistency in Speed
Miadonna.com previously had regional disparities, with some areas suffering from sluggish performance (e.g., Europe (Stockholm): 289ms). SpeedSize optimized media delivery so that performance remained fast and stable worldwide, ensuring a seamless user experience regardless of location.
Reduced Server Load and Bandwidth Usage
SpeedSize lightened media file sizes by up to 99% by removing unnecessary visual data that the human eye cannot perceive. This lowered TTFB and reduced bandwidth consumption, leading to faster response times and improved website efficiency.
Why These Results Matter for Your Business
- Faster Load Times = Higher Conversions: A 1-second delay can lead to a 7% drop in conversions. With SpeedSize, sites load instantly, keeping visitors engaged.
- SEO and Google Ranking Benefits: Google prioritizes faster sites. SpeedSize ensures your website meets Core Web Vitals standards, thereby boosting search visibility.
- Better User Experience Across Devices: Whether users browse on mobile or desktop, SpeedSize adapts media for the best performance.
Andrew Puddifoot
SpeedSize has become an indispensable partner for our jewelry eCommerce business, where high-quality images and videos are important for driving engagement and boosting conversion rates. Their cutting-edge AI-driven image optimization has improved our website’s performance, thereby boosting page load speeds while preserving the clarity and detail of our visual assets. This balance has not only enhanced the user experience but has also contributed to noticeable improvements in our SEO rankings. The integration process was seamless, and their dedicated tech support team provided exceptional assistance every step of the way. SpeedSize is an absolute game-changer for businesses that rely on premium visual content. Highly recommended!
Wrapping Up
MiaDonna experienced a remarkable transformation in website performance by partnering with SpeedSize. The results speak for themselves:
- Europe (Stockholm) loading times reduced from 208 ms to 49 ms (an improvement of over 76%).
- Asia-Pacific (Sydney) loading times improved from 74 ms to 8 ms (nearly a 90% reduction).
- US West (California) loading times dropped from 90 ms to 19 ms (a reduction of nearly 80%).
- “Lab-Grown Diamond Jewelry” PLP reduced by 98.8% (from 132.4 MB to 1.64 MB).
- “All Gifts” PLP reduced by 96.3% (from 39.81 MB to 1.47 MB).
- “Vertical Radiant Eternity Ring” PDP reduced by 60.6% (from 28.17 MB to 11.1 MB).
- Consistent performance across all regions and devices.
This partnership gave MiaDonna a competitive edge by ensuring customers worldwide could easily browse their jewelry collection. The result is a faster, lighter, and more user-friendly website that mirrors the brand’s commitment to excellence and innovation.
Are slow loading times and heavy media files holding your e-commerce business back? Contact SpeedSize today for a free consultation.
