REPRESENT’s Fast, Sharp Luxury Streetwear Website: AI-Powered
SpeedSize™ AI-Optimization Helps Brands Grow
74%
Reduction in Image File Size
High-Quality Fully Maintained
86%
Reduction in Video File Size
No Perceptible Loss in Quality
995 h
Media Load Time Saved Monthly
Total Time Saved x Number of Monthly Visits
13.7 TB
CDN Usage Saved Monthly
Optimized Media = Optimized Costs
58 kg
Less CO2e from Efficient Data
Towards a Sustainable Future
3.5x
Faster Media Loading
Fast & Consistently Stable Time-to-First-Byte
100%
Visual Quality
Sharp Visuals for a Better Buying Experience
1-Day
No-Code Integration
Quick & Easy Shopify App
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label. Its mission is to create the best clothing brand in the world.
SHOPIFY
SPEEDSIZE™
The Challenge
Optimizing Brand Visuals: Balancing Speed with Quality
Represent wanted to find the ultimate way to communicate their distinct brand image via their website. With a rich visual library of over 5,000 images and 50 videos, and a growing following of 2M monthly visitors, the high-end streetwear brand sought to transcend the usual buying experience. The challenge lay in remaining committed to high-quality product imagery and videos without slowing down loading speed for their customers. Shopify’s native compression for images was good, but Represent wanted better quality and faster speed. Plus, Shopify compression was slow and low quality for videos. Represent dreamed of freely using their incredible videos in full quality, on autoplay.
SHOPIFY
SPEEDSIZE™
THE SOLUTION
AI Visual Upgrade: Faster & Sharper
After a quick Shopify integration, SpeedSize™ AI-media optimization platform helped Represent achieve significant improvements in their website’s visual appeal and performance. With an overall 80% reduction in image & video file size, the visual experience became sharper and 3.5 times faster in media loading time. Represent’s videos autoplay instantly, providing another level of engagement and impressive visual experience.
SpeedSize™ optimization saved an estimated 995 hours in total waiting time for their online customers (monthly visitors x total reduction in media loading time). On top of that, SpeedSize™ reduced CDN usage by 13.7 terabytes on average each month, improving efficiency and sustainability.
- SPEEDSIZE™ VIDEO OPTIMIZATION
RIcky Jennings
“We are super happy with the results from rolling out SpeedSize so far! In what was a very smooth and quick integration, we immediately saw substantial improvements to image and video quality and see faster loading time, which has improved user engagement”
