HOW ONE OF INDIA’S LARGEST RETAILERS INCREASED THEIR ECOMMERCE BY 204%
SpeedSize™ AI-Optimization Helps Brands Grow
7X
page load speed improvement
From ~17 seconds
to under 2.5 seconds
+30%organic trafficgrowth
Improved SEO from Core Web Vitals
+204%
ANNUALsales uplift
The result of more engaged
active users on a faster site
Croma is one of India’s largest electronics retailers with over 300 locations and over 1 billion dollars of annual revenue. Croma is operated by Tata, the 2nd largest conglomerate in India. Along with selling tens of thousands of consumer electronic products and appliances, the Croma brand also produces and sells 500+ competitively priced quality products of their own. Already established as one of the biggest retail brands in their country, Croma has shifted much of their focus on their online business and are now the 9th largest eCommerce site in India.
Mayank Darji
We are retailers, not a technology company. Therefore, we would like to focus on customer experience, competition and marketing. Though we need technology to solve customer problems, we don’t want to focus on developing a tech solution. And this is where SpeedSize™ has shown their expertise as a very strong technology company.
PROBLEM
SITES WITH HUNDREDS OF THOUSANDS OF MEDIA FILES ARE HEAVY & SLOW-LOADING
SOLUTION
FASTER, SHARPER MEDIA POSITIVELY IMPACTS ALL AREAS OF ECOMMERCE PERFORMANCE
VISUAL IMPACT
SPEEDSIZE™ AI-OPTIMIZED MEDIA TRANSFORMS USER EXPERIENCE
BUSINESS IMPACT
CROMA DOUBLES ITS ONLINE REVENUE WITH HELP FROM SPEEDSIZE™
Due to Croma’s enhanced visual quality and faster loading times, everything across the board improved, both in terms of visual experience and performance. Bounce rates were greatly reduced, because the main page loads instantly with high-quality, life-like images of their huge suite of products. Since the page load was reduced to 2.5 seconds from ~17 seconds, the Core Web Vitals improved, which dramatically increased organic traffic by over 30%. After a few months sales went up by over 30% and within a year eCommerce sales improved by 204%, according to The Economic Times
Conclusion
MEDIA THAT YIELDS EXPLOSIVE ECOMMERCE GROWTH
7X
page load speed improvement
From ~17 seconds
to under 2.5 seconds
+30%organic trafficgrowth
Improved SEO from Core Web Vitals
+204%
ANNUALsales uplift
The result of more engaged
active users on a faster site