HOW PAGESPEED AFFECTS YOUR BRAND’S CREDIBILITY
The best way for your eCommerce store to establish credibility is for your site to be fast and efficient
EVERY BRAND HAS A NEED FOR SPEED
Every eCommerce site faces unique challenges, but every website on the internet aims for speed. A slow-loading website will automatically lose organic search traffic and a fast site will automatically perform better. More visitors will spend more time on a site that doesn’t lag and any extra site lags are draining money from your business.
THE CHALLENGES OF SCALING ECOMMERCE
The obstacles to converting sales, even on a beautifully designed website, with great marketable products takes considerable time and effort. It’s never an easy task to scale. Economic trends always play a role. With inflation, consumers have less disposable income, and as technology and mobile connections get better, people expect more life-like online shopping experiences. An amazing looking website that loads slowly will never convert and an outdated website will bore users who are growing accustomed to much better online experiences. Marketing efforts are not a precise science, but every site can control its PageSpeed. So, creating a seamless and enjoyable online shopping experience is key, but the place where all websites leave money on the table is the lack of loading speed.
SLOW LOADING LOSES SALES
As covered in other SpeedSize™ blogs and through our website, milliseconds can make a huge difference. The difference in 1 second in loading speed can create huge variances in bounce rates and conversions. As was widely covered a decade ago, Amazon equated 1 second of extra loading with 1.6 billion dollars in lost annual revenue. Today the number would be even larger. They also observed that 100 milliseconds of extra loading could cost them 1% of their sales.
Large video and image files, and poorly coded sites, unnecessarily slow down the user experience, which will make visitors bounce more, spend less time on site, spend less money per visit and even make them less likely to revisit the site.
HOW WEBSITE SPEED AFFECTS YOUR BRAND’S CREDIBILITY
A survey by digital.com of 1250 online shoppers found that beyond lost sales, slow-loading sites leave an incredibly negative impression on consumers. 21% of those surveyed said slow-loading is their #1 source of dissatisfaction shopping online. 32% of consumers will blame slow-loading on a company having issues with spam and viruses. Another 32% said they would not return to a site with major loading issues. Slow-loading creates a credibility problem, which means the visitor will lose faith in the company and probably never give the site another chance. 46% of consumers will blame the brand, 40% remain neutral, and only 15% still have a positive impression of a brand whose site loads too slowly.
As every brand knows, positive perception is one of the most important drivers of success in eCommerce. Issues like security, bad press, poor reviews and ratings can kill an online business. A slow-loading website will necessarily create one or all of these issues immediately. You don’t just lose the customer once, you’re at great risk of losing all their future business. You’re setting yourself up for failure.
One of the clear ways to make a seismic shift in data usage is to limit the amount of data transferred. The average website’s weight consists of 90% media. Companies like Netflix have adopted smarter media formats to load faster and eliminate page weight without huge sacrifices in visual quality. However, a new technology has transformed the landscape of media optimization.
HOW YOU CAN MAKE A REAL ENVIRONMENTAL IMPACT WITH MEDIA AI-OPTIMIZATION
Using the principles of neuroscience, SpeedSize™ is the only platform that can optimize media so dramatically without perceptible quality loss. SpeedSize™ beats the competition by a wide margin. So with our AI-optimization technology, your site will weigh less and load faster, while looking visually sharp. With faster-loading, less visitors will bounce and you will convert more with happier, more actively engaged visitors.
Beyond media optimization, SpeedSize™️ has assembled an award-winning tech team of site optimization experts that will fix your non-media related Core Web Vitals and make your site lightning-fast.
BOOK A PERSONALIZED DEMO
SpeedSize is truly a disruptive technology, a 1st-of-its-kind platform that has the potential to revolutionize online visual experience, to drive more organic traffic and conversions for you and your business. Imagine having the fastest, sharpest looking site in your industry. How would you feel?
Let us show you how we can transform your site’s visual experience and performance with live examples from your site.
