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$11.3 billion was spent online on Cyber Monday alone


Cyber Monday 2022 saw a record $11.3 billion in online retail sales, a 5.8% increase from the previous year, according to Adobe Analytics. This growth was in line with projections and was driven by deep discounts on items such as toys, computers, and electronics. For the Cyber 5 period from Thanksgiving to Cyber Monday, online retail sales totaled $35.3 billion, a 4.0% increase from the previous year. These numbers reflect a shift in consumer behavior, with more people shopping in physical stores and online sales only increasing 2% from the previous year, according to data from the National Retail Federation. 


Americans increased their spending during the holiday season due to inflation, which led to higher prices for retail goods and dining experiences. Amid growing economic concerns, spending steadily increased. According to the Mastercard Spending Pulse, US retail sales rose 7.6% from November 1 to December 24 compared to the previous year. The report tracks in-store and online retail sales, excluding automotive sales, across all forms of payment and is not adjusted for inflation. The increase in holiday spending is likely due to the rise in the Personal Consumption Expenditures price index, which measures inflation and rose 5.5% in November from the previous year. The average holiday spending for Thanksgiving weekend was $325.44, with gifts accounting for $229.21 of that total.


Cyber Monday 2022 saw a 20.0% increase in sales compared to the $9.42 billion in 2019, and the five-day holiday period saw a 23.8% increase compared to $28.5 billion in 2019. Most Cyber 5 sales came from mobile devices, with 69.0% of visits and 54.9% of sales coming from smartphones.

eCommerce sales appear to continue to grow year over year in line with the unprecedented rate of inflation. With so much opportunity for sales in the coming year and the US accounting for approximately a trillion dollars in online sales annually, incremental improvements in performance can play a huge role in expanded revenue. 

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To stay ahead of the competition, in 2023, it’s important for brands to ensure that their websites are optimized for performance. A slow or unresponsive website can turn away potential customers and result in a loss of sales. Here are a few ways that improving website performance can help brands increase their holiday sales:

  1. Faster page load times: According to research, a 1-second delay in page load time can result in a 7% reduction in conversions. This means that even a small improvement in page load time can have a significant impact on sales.
  2. Improved user experience: A fast and smooth website experience helps to keep visitors on the site longer and encourages them to explore more pages, leading to a higher likelihood of making a purchase.
  3. Improved visual quality: High-quality images and videos play a vital role in the online sales process. The #1 concern for 50% of online shoppers is that their purchase won’t look as good in real life. Make sure your product images and videos look professional and accurate. 
  4. Increased search engine rankings: Google takes website performance into account when ranking sites in search results. Improving the speed and reliability of a website can help it rank higher, leading to increased visibility and more traffic.
  5. Reduced bounce rates: A slow or unresponsive website can cause visitors to leave the site quickly, resulting in a high bounce rate. Improving website performance can help reduce bounce rates and increase the chances of turning visitors into customers.

There are several ways to improve website performance, such as optimizing images, reducing the number of HTTP requests, and using a content delivery network (CDN). By focusing on website performance, brands can provide a better user experience and increase their chances of success during the holiday season.



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Sagi is a serial entrepreneur. The founder and CEO of AnimatAD and MasterHour, Sagi is also an awarding-winning director/producer in TV and advertising, including a notable stint as the Creative Director for Fashion TV. He is married with two children and possesses a BA in Video Advertising.

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